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Are you wasting money on your marketing?
Where should you invest your marketing budget next that would bring you the results you are looking for?
Where should you put more of your time and marketing efforts on?
Sure, you have a nice-looking website, but are you 100% sure that it is getting traffic? How much traffic is it getting and from where? Do you know if your marketing investment is paying off?
How would you know this? Are you actively monitoring your website’s presence and traffic metrics like your competitors do?
You need to have a presence and traffic metrics system installed on your website to monitor its performance and your sources of traffic — as well as an online marketing expert to provide you with valuable consulting based on these metrics.
As a business owner/professional, you want to see your traffic, leads, and customers grow.
And so you need detailed statistics showing you how you come up in search results as well as your website’s traffic and traffic sources for you to know what specific marketing implementation is working for you. This will help you know what to improve or optimize, and where to spend more money on.
Without an efficient tracking, metrics, and reporting tool, you wouldn’t be able to track and analyze the following:
- Organic search engine traffic
- Referral traffic
- Direct traffic
- Social traffic
- Paid traffic
You also wouldn’t be able to:
- Analyze abandon rates (and depth of engagement)
- Identify or solve search engine crawl issues
- Receive messages from the major search engines
Organic Search Engine Traffic
Wouldn’t you like to know how much traffic you are getting from the major search engines: Google, Bing and Yahoo?
Wouldn’t you like to know what search queries people type in search engines that display your website in search results? Wouldn’t you like to know the average position of your website in search engines for each search query?
Wouldn’t you like to know how your web pages are performing?
Wouldn’t you like to know the exact web pages that get displayed and get visited after coming up in search results for whatever query? Wouldn’t you like to know the average position of each of your web pages?
If you have no way of knowing these things, then you have no idea what pages on your website are getting high or low rankings, what pages are getting the most or the least amount of traffic—and therefore you have no idea what content and pages should be optimized. Do you have an idea if the time, money and effort you put in your web pages are paying off or was it a complete waste?
Wouldn’t you like to know how much traffic you are getting from external web sites?
If you have no way of knowing this, then you have no idea how much traffic you are getting from online directories you have listed your business and website on. You have no idea if you are getting additional traffic because a national, regional news site or news sites in your industry have picked up your press releases or content and have put a link in their story to your website. You have no idea if people are reviewing or recommending your business, products and services by putting a link to your website on their blogs. You don’t know if people are talking about you and are linking to you in online forums.
Wouldn’t you like to know how much traffic you are getting from social media?
If you have no way of knowing this, then you have no idea if your social media accounts are bringing traffic to your web site. Is LinkedIn, Facebook, or Twitter marketing for you? What should you do more, what should you improve on? You don’t know.
Wouldn’t you like to know if your online advertisements are getting traffic?
If you have no way of knowing this, then you have no idea if the money you have invested in paid advertising is paying off for you. Do you want to continue to spend blindly on online advertising?
Wouldn’t you like to know how much direct traffic you are getting?
If you have no way of knowing this, then you have no idea if your print ads in newspapers and magazines, brochures, flyers where you put your web address on are actually bringing traffic to your web site. Are you wasting your money on traditional advertising, or is it working for you? You don’t know
On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns. People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link.
You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address—”brand.com”—to their colleagues, friends, and family.
An increase in your direct traffic indicates that your brand reach has expanded beyond links, search engine results, and referrals. A marked increase in your direct traffic also indicates that you are now getting word of mouth referrals, and that your brand is being remembered by customers and prospects.
Is this currently happening? You don’t know.
Wouldn’t you like to know if people, once they have reached your website, like what they see? How do you know if they are finding what they are looking for in your website? Or how do you know if your web pages are not loading fast that people leave your website?
If you have no way of knowing this, then you have no idea if you need to improve or optimize your design and content to engage your audience with pages and content that addresses their needs, that are relevant to them, and pages that load fast.
Wouldn’t you like to know if there are issues on your website that prevents search engine robots from crawling your website? Issues such as DNS Errors, Server Connectivity Errors, Robots.txt Failure.
If you have no way of knowing this, then you have no idea if some, if not many, of your web pages are not being successfully crawled by search engine robots, and therefore not being indexed and had no chance of ranking in the search results.
What if Google, Bing and Yahoo could talk to you? Wouldn’t you like to know what they want to say? What if they want to tell you that your website is going down every now and then? What if they want to tell you that you have an increasing number of pages that are not loading properly and that there may be a bigger problem at your end that’s causing this? What if they want to officially tell you that there are problems on your website to give you a chance to analyze and fix them? What if they want to tell you that they have detected malware on your website as well? What if they want to talk to you but you’re not listening.
Well, they do send out messages. And if you have no way of knowing this, then you have no idea what serious issues to fix on your website. If these issues remain unchecked, then this would lead to the search engines removing your web pages from their index and therefore your web pages will no longer show up in their search results.
Without insightful data from our tracking and metrics system, and our
consulting, you will be left blind and clueless about how your website and your
marketing campaigns are performing.
This prevents you from:
- Knowing what marketing implementation is working for you.
- Knowing what to improve or optimize on your marketing campaigns and website.
- Knowing where to invest your marketing budget on.
- Launching successful marketing campaigns.
- Growing your traffic, customers and your business.
If you are not tracking your presence and traffic, then there are serious consequences
for your business. What are some of the consequences?
- You will lose the opportunity of recognizing and testing what would be the most effective and profitable marketing
campaign for you even if it only means making a few tweaks.
- You will continue to waste your time, effort and money.
We know you don’t want this happening!
We know that it is in knowing your metrics
that you can build and grow
your business, your customers, and your profits.
Introducing the Advanced Tracking and
Metrics System that will Help Boost your Online Marketing — the Metrics Software!
You need a tracking and metrics system that shows all the crucial information you need to know in a user-friendly, logical, intuitive, and graphical interface. We know that you are a busy business owner/professional and so you need a tool that gives you an overview right there and then when it first loads.
- You will also see how many are coming from organic, referral, direct, paid, and social sources.
- You will know which campaigns are working or not and which ones deserve a repeat investment.
- You will know if your visitors are deeply engaged in your content or if they leave right away.
- You will know if there are crawl issues on your website, and you will also get official notifications from Google, Bing and Yahoo.
- You will know how many times each of your web pages comes up in a search query on Google, Bing and Yahoo, and how many times each has been visited, as well as its average ranking.
- You will see the total traffic that your website is getting on the spot.
And how about this?
Every new search query or keyword that a user types in Google, Bing and Yahoo that any of your
web pages shows up for—even if it is 100 pages back in the search results—is automatically
detected and is automatically tracked on the fly!